SatoshiLabs: Transformed complex security into trusted brand for 2M+ users

Challenge

Transform complex crypto-security concepts into an accessible, trusted brand identity

SatoshiLabs needed a comprehensive brand evolution that could resonate with both seasoned crypto enthusiasts and newcomers entering the Web3 space. As pioneers in hardware wallet technology, they required a brand identity that could effectively communicate their core mission of "empowering independence" while maintaining their reputation for uncompromising security across multiple touchpoints.

Our Solution

2M+ User Brand Identity Transformation

Developed comprehensive brand identity that successfully engaged 2M+ users worldwide while maintaining security credibility across all touchpoints.

5 Comprehensive UI Screen Delivery

Created complete visual system spanning 5 comprehensive UI screens with unified design language for digital platforms and hardware packaging.

3-Week Concept to Completion Timeline

Executed complete brand transformation from initial concept to global implementation within 3 weeks without compromising quality or consistency.

Technical-to-Accessible Message Translation

Transformed complex hardware wallet security concepts into accessible messaging that resonates with both crypto experts and mainstream users.

3

Weeks from concept to completion

2M+

Users engaged with new brand identity worldwide

5

Design Awards Received

Brand transformation process

Strategic Messaging

The brand strategy development focused on positioning SatoshiLabs as a leader in digital asset security while emphasizing their commitment to user empowerment and independence. Our approach centered on creating a brand identity that could effectively communicate technical expertise while remaining accessible to mainstream users through comprehensive market analysis and user research.

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Brand transformation process

Creating Recognition Through Design

The visual identity design process involved creating a comprehensive design system that balances technical credibility with approachable aesthetics. The design system includes logo development, color palette selection, typography choices, and visual elements that work together to create a distinctive and memorable brand presence across all touchpoints.

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Impact at launch

From concept to global recognition in three weeks

The brand identity strengthened SatoshiLabs' market position and drove engagement across their 2M+ user base, establishing them as the leading hardware wallet brand while making complex security concepts accessible to mainstream audiences.

Market Recognition

Achieved global brand recognition within three weeks of launch.

User Adoption

Engaged 2M+ users worldwide with new brand identity.

Security Trust

Enhanced user confidence in hardware wallet security solutions.

Design Awards

The website received five design awards shortly after its launch.

Cleevio's team met deadlines and was communicative throughout the engagement. The client also praised the team's budget-friendliness and time management. In addition, Cleevio's professionalism was key to the engagement's success.